How to Setup Facebook Pixel in 2025 (And How to Find Facebook Pixel ID)

How to Setup Facebook Pixel In 2025 is still one of the most powerful tools to track your website visitors and optimize conversions. But before you can use it, you need to know how to find your Facebook Pixel ID — the unique code that connects your website to Meta’s tracking system. Whether you’re an eCommerce owner or a digital marketer, setting up the Pixel properly can make a big difference in your ad performance.

In this step-by-step guide, you’ll learn:

• What Facebook Pixel is
• How to find your Facebook Pixel ID
• How to set up Pixel on your website in 2025

Let’s get started!

🔍 What is Facebook Pixel?

Facebook Pixel is a piece of code that you add to your website to track user activity. It helps you:

• Track conversions (purchases, signups, etc.)
• Build custom audiences
• Retarget website visitors
• Improve ad delivery using Facebook’s algorithm

✅ Step 1: How to Find Facebook Pixel ID

Your Facebook Pixel ID is a unique 15-digit number assigned to your pixel. You’ll need it to connect the Pixel with your website.

Here’s how to find it in 2025:

1. Go to Meta Events Manager
2. Select the correct Business Account (if you have more than one)
3. On the left sidebar, select Data Sources
4. Click on your Pixel
5. Your Pixel ID will be visible on the top right—usually a 15-digit number

Example: 123456789012345

You’ll need this ID for integrations like WordPress plugins, Shopify, or manual code setup.

🛠️ Step 2: How to Set Up Facebook Pixel on Your Website

There are 3 common ways to set up Pixel in 2025:

1. Using a Website Builder (like WordPress or Shopify)

• Go to your website dashboard
• Find the Facebook/Meta Pixel integration option
• Paste your Pixel ID
• Save and verify in Events Manager

2. Using Google Tag Manager (GTM)

• Create a new tag in GTM
• Choose Custom HTML and paste the Pixel base code
• Set a trigger to fire on All Pages
• Publish the container
• Verify with the Meta Pixel Helper Chrome extension

3. Manual Installation

• Go to Events Manager > Settings > Install Code Manually
• Copy the base Pixel code
• Paste it before the </head> tag on every page of your website
• Save and verify

🧪 Step 3: Verify Your Pixel Is Working

After setup:

• Install the Meta Pixel Helper Chrome extension
• Visit your website
• If the extension shows your Pixel is active, you’re good to go!

🧠 Final Tips

• Always double-check your Pixel ID to make sure it’s correct
• Use Events Manager to add Standard Events like Purchase, Lead, or ViewContent
• Use Pixel data to retarget visitors and run dynamic ads

Conclusion

In 2025, setting up Facebook Pixel is easier than ever. The key step is knowing how to find your Facebook Pixel ID, which acts like a bridge between your website and Meta’s powerful ad system. Once your pixel is properly installed, you can unlock advanced targeting, better ROI, and smarter ad strategies.